Afscheid nemen in stijl
Met een goede afscheidcommercial kun je zelfs een Gouden Loeki winnen, stelt Scato van Opstall. Lange leve afscheidscommercials. En dan bedoel ik niet reclame voor uitvaartverzekeraars, maar merken die in een commercial afscheid nemen van hun spokesperson, Sprechhund of BN’er. Deze week werden Ali B. en Brownie Dutch keurig bedankt door T-Mobile in een rap-edit met soundbytes uit vijf jaar spotjes. Zo’n afscheid kan veroorzaakt zijn door wear-out: iedereen herkent hem of haar
Speech op de Dam / Monsanto 2016
Burgers hebben het recht om te weten wat ze eten. En de overheid moet zorgen dat die informatie duidelijk en ondubbelzinnig wordt gegeven. Je kunt niet in vrijheid beslissen, als je niet de juiste informatie hebt. Daarom gaf de voedingsindustrie 1 miljard euro uit aan een Europese lobby om het stoplichtetiket te verbieden. Door zo’n stoplicht zie je namelijk meteen, wat voor troep er in veel producten zit. Duidelijk: Veel teveel suiker. Bakken zout. Emmers vet. Als mensen dat
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