Branded Journalism en Sponsored Content zijn de Alternative Facts van de reclame.
We kijken hoofdschuddend naar Trumps leugens, maar misschien moet het reclamevak ook eens kritisch naar z'n eigen geloofwaardigheid kijken. Reclame is verleiden en dat weet de consument. Maar als je je vermomt als onafhankelijke autoriteit, ben je de kluit aan het belazeren. In Native Advertising staat het inauguratieplein tjokvol mensen, in de echte journalistiek is het half leeg. De marketing- en communicatiewereld wordt van oudsher bewoond door vrolijke nieuwe-kansen-ziene
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