Frack You!
Vroeger gaf Shell tips. Nu leidt de multinational liever de aandacht af richting damesbladcontent. Onze Koninklijke olieboer kon vroeger weinig verkeerd doen. Benzine van Shell deed de motor van de wederopbouw ronken. Ook de oliecrisis mocht de vooruitgangspret niet drukken. ‘Shell Helpt’ werd geboren, misschien wel de eerste multimediale campagne in Nederland. Dat in een tijd dat er nog maar één computergame was: Pong, een soort zwart/wit televisietennis. Je spaarde 25 prakt
Kraslot Den Haag
Den Haag heeft een nieuw woordmerk. Dat deed nogal wat stof opwaaien. Terecht? Wees gerust, de beroemde ‘Haagse Reiger’ staat nog steeds op één poot in het gemeentewapen. Het gaat namelijk niet om de gemeente Den Haag, maar om de stad Den Haag. En een stad is geen stad maar een product, verkocht door city-marketeers. Dat zijn mensen die hun boterham verdienen met ideeën als ‘Oogje op Zwolle’. Den Haag was gewaarschuwd: de vorige keer vroegen ze Anton Corbijn voor die klus. Ee
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