Reclame, de kunst van het afleiden.
Mijn allereerste reclameles kreeg ik 30 jaar geleden van Professor Loeki, in één en hetzelfde sterblok: je hebt vorm en je hebt inhoud. Citroën liet hun nieuwe AX, in Leninrood gespoten, over de Chinese muur scheuren. De brokstukken vlogen in het rond, dus was het kennelijk nog geen nationaal monument. Het ritje eindigde bij twee wegwerkchinezen. “Wat vindt u van de nieuwe AX?” vroeg de bestuurder. “Revolutionair!” antwoordden het duo olijk. En daarmee doelden ze niet op de v
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