Gap met een baard
Een hipster inzetten voor een fabriekskwarkje kan best. Maar maak er dan wel een goeie grap van, vindt Scato van Opstall. Van GeenStijl tot de Belgische Standaard, de Danio hipster hield de gemoederen flink bezig. Maar waarom riep deze poster zoveel weerzin op? De enige positieve reactie was ‘het is briljante reclame, want iedereen heeft het er over’. Dezelfde redenatie zag je bij mensen die al die vreselijke wasmiddelenreclames recht lulden: ‘Het werkt toch, kan ons die irri
Reclame moet reclame blijven / essay Volkskrant
Willen we een wereld waarin herkenbare reclame verandert in ‘branded journalism’ en geraffineerde PR-opzetjes? De afgelopen drie jaar heb ik als Conceptman reclamecampagnes gefileerd, merkstrategieën onder de loep genomen, vileine communicatietrucjes uit de doeken gedaan en bizarre logo’s besproken. Reclame is een onontkoombaar fenomeen: van smartphone tot abri, van krant tot TV, je kunt bijna geen kant opkijken of je komt het tegen. Reclame kan irritant zijn, grappig, en inf
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