Sustainable Schaapskleren
Het consumentenvertrouwen in duurzame claims is naar een historisch dieptepunt gezakt. Congressen en Seminars zetten het onderwerp op de agenda. Maar gaat dat iets veranderen? Eerst was het ‘irritante wasmiddelenreclame’ en nu ‘schaamteloze greenwashreclame’, de consument is ook nooit tevreden. Merken die duurzaam doen of MVO-claims maken: 50% van de mensen gelooft er sowieso niks van. Dat is ook niet zo gek. Heineken laat online in de Worlds Apart campagne feministenhaters e
ING Leaks: telefoontap Hamers & Breukink
Hoe de grootste bank van Nederland een commissaris als woordvoerder inzette - en de risico’s keurig afdekte. Een sterk staaltje communicatief witwassen. Hieronder het transcript van het telefoongesprek tussen CEO Ralph Hamers en ING commissaris Henk Breukink, twee dagen voordat Breukinks artikel in het FD verscheen. HAMERS Breukink kerel, hoe is het? Heb je die Hoekstra nog horen klagen op het journaal? BREUKINK Ja zeg Ralph - wat een gezeik weer van Wolke, of hoe heet die kn
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