Kierewiet
Met een knipoog showen wat je goed doet, in een advertentie? Een gelikte lifestylefilm met een lijzig lied? Lelijke bannerads met een hoge frequentie? Megalomane online activaties, a.s.r wil dat allemaal niet. Ze gaven een zak geld aan Sticks, die deed natuurlijk meteen mee. Zogenaamd een Zwolse rapper, maar klinkt als een Randstedelijke ROC. Dat maakt je merk streetwise, zo’n vette coole rap. Strak geplaybackt door Stanley, Sharon, Henk en Bep. Sticks vertelt wat Nederlander
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